I agree with author`s view of today`s designers. In times which we are living in designer`s role appears to be more important than just designing a product. They have to make a connection between the product and people. Because the competition is so high between the companies, they have to make a better product and provide better customer service than their arrivals. Therefore designers have to be present in every step of the way in development process.
A different view that I looked at this article made me think that a good things in life never die. If a company is coming up with a new product (not the improvement of an existing product) every six months it would make me think that something is wrong with it. Besides who is really paying the price for the new design?
